Whatever you think of their nonsense methods, there’s no denying The Rules had a huge influence – selling over 2 million copies in 27 languages, spawning a host of sequels and featuring in an episode of . So what if it takes two days to arrange a trip to the cinema.
Ohh, get Ellen and Sherrie – being all down with Facebook (actually, they had to ask their daughters for advice on this one).
Plenty of us have been waiting to find that out for years.
The New Rules might not explain the great mystery, but they offer certain coping strategies in the meantime.
Really fancy that guy who smiles at you at the bus stop every day? “Eventually he will drop you for the girl he really likes”.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower Ellen Fein and Sherrie Schneider practice what they preach.
As authors of the dating guide that became a phenomenon – referenced in Sex and the City, and updated this year to include advice on how to date in the digital age – they achieved global fame for being women that know what men want.
Any communication you make independently of that is an initiation of contact that would never have happened were it left up to him.
This, the authors argue, is what means women are disappointed again and again by men who are perfectly happy to accept your advances (and all the, ahem, perks they might bring), but who won't follow through with a second date or who can't commit."The Rules are about boundaries and self-esteem," says Schneider.