"It's Luka."He got out of bed and opened the link on his computer so that he could view the video on a bigger screen.
Frind isn't concerned about competition affecting POF's site traffic, but rather sees the influx as a net benefit.
"I hired my first employee." Ultimately, Frind said the site's success is correlated to positive results found by users.
"At the end of the day, you're only going to use a dating site if it works.
"Those kinds of services are bringing more people to online dating," he said. People try it and then they move on to more serious dating sites.
It's five o'clock in the morning on May 26th, 2012, and John Green's i Phone is buzzing with an incoming Facebook message."Hey, you might want to see this video," it reads.